The following outline is a general idea of the birth of the Zailo conspiracy theory and the extreme measures the conspiracists have taken in an attempt to make it sound credible.
Based on assumptions and misinformation on social media, a conspiracy theory developed. The following is what the conspiracists consider “STRONG EVIDENCE” a) Jason allegedly parked his vehicle in two different spots at the crime scene. b) Jason allegedly did not display any emotion in public after Lindsay’s murder. c) although the autopsy results were sealed the conspiracists insist they know the extent of Lindsay’s wounds and exactly how many times she was stabbed. d) Jason allegedly looked directly up at the surveillance camera at SHC even though that camera was not even in working order and when you review the footage you cannot even see Jason’s face. The conspiracists insist they can see Jason’s face. This is the extent of the very damning evidence they claim to have to support their conspiracy theory that the Z’s are guilty of conspiracy to commit murder.
The conspiracists allege the Z’s are involved and have made further allegations the police are too based on what they consider to be “strong evidence”. The following is the conspiracists evidence: a. the Z’s worked with Lindsay. b. the police must be corrupt because the police cleared the Zailo’s on a polygraph exam(false) and have ignored the conspiracists “strong evidence.” (it’s all assumptions) c. Jason allegedly parked his vehicle facing away from Torquay so he could peer out his rearview mirror(that was actually a theory someone posted 8 years ago that somehow morphed into a fact/strong evidence). d. Jason remained in his vehicle with his friend instead of going inside the house to check on Lindsay. e. Jason showed no emotion. f. Jason ran straight to the master bedroom. g. Jason has dark eyes.
That is all the conspiracists needed to develop their conspiracy theory, but there were a few other things they added along the way to make the conspiracy theory sound even juicer. They claimed the Z’s had the help of Law Enforcement and claimed that Law Enforcement directed the killers on how to carry out the murder. It doesn’t matter to the conspiracists that most of the information is false, misleading, fabricated or inaccurate, promoting the conspiracy theory is all that matters. They use every platform available on social media to convince gullible people to believe in their conspiracy theory and encourage them to share it.
The conspiracists take facts/details of the case out of context (to intentionally cause confusion) and spin them around to their liking. They elevate obscure minor incidents to center stage (eg: where Jason parked his vehicle), juxtaposed unrelated events(2013 Ziggy drug bust which happened 5 years after Lindsay was murdered), OBSESS over mere coincidences (Jason arrived at the crime scene same time suspects were seen attempting to flee out the front door), point to a lack of evidence that (if it existed) would support their theory that Jason contaminated the entire crime scene so now there is no forensic evidence to support their theory, and they always, always provide pictures with big red arrows pointing to NOTHING in particular.
The conspiracists stitch together anything that vaguely supports their theory and calls into question the real facts provided by the investigators who have first-hand knowledge of the case. They IGNORE OR DENY EVERYTHING THAT DOES FIT as the strongest motive. (The Calgary drug bust, facts/details shared by the investigators). The conspiracists will attempt to have you believe that what they say is all facts/evidence and what the police say is all assumptions.
The conspiracists mislead as many people as possible into believing and sharing their conspiracy theory. Their conspiracy theory needs to be heard and one person crying in the wilderness will unlikely be heard. Worse, they do not want to be silenced by the so-called Zailo supporters (anyone who disagrees with their conspiracy theory). They use multiple alias names to give the appearance they have hundreds of supporters who agree with their theory.)
The conspiracists publicize their conspiracy theory anywhere they can, random websites, random blogs, Podcasts, YouTube sites, FaceBook, Twitter, etc. At one time the conspiracists were going to make pamphlets but decided the internet is a wonderful tool to use instead. Not just for telling make-believe stories but also for finding and conversing with like-minded conspiracy believers just like them. There were many alternate ideas to communicate, but the dilemma was how to convince a perhaps doubtful public of their conspiracy theory. They decided, to narrate their conspiracy theory like a newsreader. They would be loud and obnoxious if they had to be. They would do whatever it took to generate publicity.
In the later stages, once their campaign to promote their conspiracy theory was well-developed, they continued to repeat their theory over and over and over again.
The conspiracists denounce skeptics and other bloggers who debunk their claims the Zailo’s did it and make it clear that anyone who doubts their theory is either a member of the Zailo family, someone working for the police, or a troll. They took it a step further and even accused non-believers of being the killers.
The conspiracists compiled a list of a tiny number of “experts” (retired Lawyer/Solicitor, Anti Money Laundering Investigator, Ret. FBI Agent) and used the pseudo-people to post comments in an attempt to lend a veneer of credibility towards their conspiracy theory. (no one bought it)
The conspiracists fabricated events, timelines, and so-called evidence to try and make it fit their conspiracy theory. (still doesn’t fit)
The conspiracists often add new suspects to their conspiracy theory to generate more publicity. People were getting tired of the same rants so they had to spice things up a little. They added one of the victims friends to the story and fabricated a love triangle. Made it sound like a daytime soap opera.
The conspiracists continue to promote the Zailo conspiracy theory based on assumptions and misinformation.
NOTE: Lindsay’s case needs to be kept in the public eye and justice needs to be served. However, it’s not fair to innocent people who have nothing to do with Lindsay’s murder to be crucified on social media based on fabricated information. I am not just referring to the Zailo family. There are many people who have been accused of being involved in Lindsay’s murder based on gossip.