The following outline is a general idea of the birth of the Zailo conspiracy theory and the extreme measures the conspiracists have taken in an attempt to make it sound credible:
They zeroed in on the Zailo’s because Lindsay worked in the same office, was dating Jason, and because Jason did not shed any tears when he appeared on Dateline NBC 2010.
They claim the Z’s are involved and have even claimed the police are too based on the following reasons; a. the Z’s worked with Lindsay b. the Government is involved because of the 2003 BC rail scandal(they don’t really understand the scandal at all) c. they claim the police are corrupt because the police cleared the Zailo’s and shared facts and details of the case with the media that goes against the Zailo conspiracy theory. d. Jason parked his car the wrong way on the street. e. Jason remained in his vehicle with his friend instead of getting out of it. f. Jason showed no emotion. g. Jason ran straight to the master bedroom. h. Jason has dark eyes.
This is all they needed to get the conspiracy theory going, but there were a few other things they added to the conspiracy theory to make it sound even juicer. They claimed the Z’s had the help of Law Enforcement and claimed that Law Enforcement directed the killers on how to carry out the murder. It doesn’t matter to the conspiracists that their theory is way out there and totally fabricated, promoting the conspiracy theory is all that matters. They use every platform available on social media to convince gullible people to believe in their conspiracy theory and encourage them to share it.
They take facts/details of the case out of context (police statements) and spin them around to their liking. They elevate obscure minor incidents to center stage (eg: where Jason parked his vehicle), juxtaposed unrelated events(2013 Ziggy drug bust), OBSESS over mere coincidences (Jason arrived at the crime scene same time suspects were seen leaving), point to a lack of evidence that (if it existed) would support their theory that Jason contaminated the entire crime scene so now there is no forensic evidence to support their theory, and they always, always provide pictures with big red arrows pointing to NOTHING in particular.
They stitch together anything that vaguely supports their theory and calls into question the real facts provided by the investigators who have first-hand knowledge of the case. They IGNORE OR DENY EVERYTHING THAT DOES FIT as the strongest motive. (The Calgary drug bust, facts/details shared by the actual investigators).
They mislead as many people as possible into believing and sharing their conspiracy theory. Their conspiracy theory needs to be heard and one person crying in the wilderness will unlikely be heard. Worse, they do not want to be silenced by the Zailo supporters (anyone who disagrees with their conspiracy theory). They used/use multiple pseudo names to give the appearance they have hundreds of supporters who agree with their theory.)
They publicize their conspiracy theory anywhere they can, random websites, random blogs, Podcasts, You Tube sites, FaceBook, Twitter, etc. At one time the conspiracists were going to publish books and pamphlets but decided the internet is a wonderful tool to use instead. Not just for telling make-believe stories but also for finding and conversing with like-minded conspiracy believers just like them. There were many alternate ideas to communicate, but the dilemma was how to convince a perhaps doubtful public of their conspiracy theory. They decided, to narrate their conspiracy theory like a newsreader. They would be loud and obnoxious if they had to be. They would do whatever it took to generate publicity.
In the later stages, once their campaign to promote their conspiracy theory was well-developed, they continue to REPEAT their theory over and over and over again.
They denounce skeptics and other bloggers who debunk their claims the Zailo’s did it and make it clear that anyone who doubts their theory is either a member of the Zailo family, someone working for the police, or a troll. They took it a step further and even accused non-believers of being the killer.
They compiled a list of a tiny number of “experts” (retired Lawyer/Solicitor, Anti Money Laundering Investigator, Former FBI Agent) and used the pseudo-people to make comments in an attempt to lend a veneer of credibility towards their conspiracy theory. (no one bought it)
They fabricated events, timelines, and so-called evidence to try and make it fit their conspiracy theory. (still doesn’t fit)
They often add new suspects to the conspiracy theory to generate more publicity. People were getting tired of the same rants so they had to spice things up a little. They added one of the victims friends to the story and fabricated a love triangle. Made it sound like a daytime soap opera.
They continue to promote the Zailo conspiracy theory.
NOTE: The investigators cleared Jason in 2009 and Shirley and Ryan Zailo in 2010. They are not suspects